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I am a conceptual guy, who has been creating stories with lens and lights, since being handed my first Polaroid zip camera at the age of 7.
As a professional photographer, I have explored the worlds of catalog, editorial, corporate and advertising imagery, finally deciding to defy the labels and dedicate my practice to visual concepts.
My defining principle behind image making is that a photograph’s “moment of truth” is more often crafted and planned than happened upon. From a simple clean executive portrait to a complex multi layered photo manipulation, it all starts with a solid understanding of why we are creating the photograph.